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Get Your Customer to Connect with Your Business

Think about the last business that you visited. From the time that you walked in the door, how did it make you feel? Was it bright and inviting? Did someone that was bright-eyed and bushy tailed greet you right away? Were there smells that you remember from cooking with your grandmother or mother as a child? All of these things go into the presentation of your business and how the public and your employees perceive you.

For example, I had a customer coming in for a closing last week and I...

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